AI & Algorithms

SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.

Otter.ai is a ridiculously intuitive AI transcription software. Read The Content Technologist review.

What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining

Do you want to listen to different kinds of artists on Spotify and simultaneously raise a middle finger to systemic racism? Here's how.

Queries with COVID-related terms are either being managed directly by people or they’re processed by a separate algorithm. Let's explore.

In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.