A resource for content professionals working in the age of algorithms

Baby's umpteenth tradeshow: How the news publishing industry is surfing the AI tide

What I heard and did not hear at ONA

Downtown Chicago, featuring the Chicago Tribune.
286 posts

Calendar management amid hard times: Bella Scena review

Calendar management amid hard times: Bella Scena review

I’ve used Bella Scena for calendar and to-do list management for several months now, and swear by it. Its calendar integrations and to-dos that make me feel so accomplished and organized.

How did we optimize for the pandemic? [03/19/20]

How did we optimize for the pandemic? [03/19/20]

In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.

A writing app to discourage distraction: Ulysses review

A writing app to discourage distraction: Ulysses review

One day writers will no longer use Microsoft Word -- and that day can't come soon enough! Ulysses is one of several better options for writers.

My website redesign research process

My website redesign research process

What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.

What's more trustworthy: Garbage language or a Google algorithm?

What's more trustworthy: Garbage language or a Google algorithm?

Should we all chill out about workplace culture jargon and focus on decoding the algorithms that make our lives weird?

How do you write a good meta description?

How do you write a good meta description?

Meta descriptions significantly impact user behavior. They encourage users to read your website. Here are some guidelines for better metas.

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