Deborah Carver

Queries with COVID-related terms are either being managed directly by people or they’re processed by a separate algorithm. Let's explore.

SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.

As a close-reader-by-trade, I’ve found myself analyzing the phrases and clichés of the coronavirus crisis. Let's reflect on the early COVID-19 cliches.

In marketing analytics, we look at rates all the time: bounce rates, conversion rates, clickthrough rates. Rates represent two absolute numbers compared, one number relative to another. We can provide context for those rates and use them to tell a defined story.

Clean pajamas are better than dirty pajamas. Try these content strategy, UX and SEO maintenance tasks to get you through hard times.

“I’m giving the audience what they want,” says every media executive I’ve ever met or seen speak, in one way or another. But during the COVID-19 pandemic, our news habits shifted.