Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

362 posts

Content requests, automated: Content Snare review

ContentSnare automates content requests and reminders. Read the Content Technologist review.

Search & Discovery

How coronavirus crisis affected SEO marketing content

Queries with COVID-related terms are either being managed directly by people or they’re processed by a separate algorithm. Let's explore.

Audience & UX

Audience research for the 2020s: SparkToro review

SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.

The Business of Content

Coronavirus-era clichés to use and avoid

As a close-reader-by-trade, I’ve found myself analyzing the phrases and clichés of the coronavirus crisis. Let's reflect on the early COVID-19 cliches.

Analytics

Marketing analytics v. biology

In marketing analytics, we look at rates all the time: bounce rates, conversion rates, clickthrough rates. Rates represent two absolute numbers compared, one number relative to another. We can provide context for those rates and use them to tell a defined story.

Content Strategy

Content laundry tasks for when you're not feeling up to much else

Clean pajamas are better than dirty pajamas. Try these content strategy, UX and SEO maintenance tasks to get you through hard times.