Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

361 posts

Substack v. Ghost: What's better for SEO and UX?

One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?

Just show me what you did real quick: Loom review

Loom records video and audio of your screen and is primarily used for software demonstration. Read The Content Technologist review.

Big marketing stats with no context are (defeatable) monsters

Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.

The gold standard in web crawlers: Screaming Frog review

Screaming Frog does its job quickly, with few frills. Why would you need a fancier web crawler?

Combatting zombie links: Fixing 404s and 301s like an SEO

Two main types of zombies afflict the common website: 404 errors and 301 redirects. Here's how to kill them.

Google Analytics 4: What content strategists and analysts need to know

Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.