Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

364 posts

newsletter

CT No.81: Are your ads/PR working? Organic data has an answer

5.13.21: Measuring brand awareness, my favorite subscription-focused ESP, and the iPhone privacy referendum

Search & Discovery

The ultimate guide to better branded SEO in only 5 steps

Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.

social listening

Affordable media monitoring for brands of all sizes: Brand24

Good media monitoring software is hard to find. Here's why I choose Brand24 for myself and my clients.

newsletter-archive

CT No.80: Own that brand!

5.6.21: The ultimate guide to branded SEO, a review of my favorite media monitoring software, and some deeply heady links

The Business of Content

Basecamp and the politics of software

Basecamp has long been the low-cost project management (PM) software of choice for nonprofits and small businesses. Why is it in the spotlight now?

Time tracking with flair: Toggl Track review

Time tracking is a necessary evil for freelancers to remain profitable. Check out the rainbow of reasons why I use Toggl Track.