Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

361 posts

personalization

Not so good, better, best: Content personalization examples in email, entertainment & news apps

What does personalized content actually look like in 2021? Check out these good-better-best examples of personalization.

newsletter-archive

CT No.94: Not so good, better, best

What does personalization look like in 2021? Check out these examples.

AI & Algorithms

Can content personalization algorithms satisfy the multitudes of personal taste?

When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.

newsletter-archive

CT No.93: Personalization problems: Inventory & Interpol

9/2/21: The challenge of engineering personalized content

AI & Algorithms

Breaking down web content personalization tactics

How content personalization systems actually work in 2021

newsletter

CT No. 92: Personalization, segmentation, or find-and-replace?

8.26.21: All the kinds of personalization, defined.