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Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

364 posts

Is the future of art DALL-E 2? Not at all! But it's still fun

Is the future of art DALL-E 2? Not at all! But it's still fun

DALL-E 2 can generate multiple images in many styles on command. How can we learn to love this technology without replacing human ideas?

The best DIY standalone email service provider: EmailOctopus

The best DIY standalone email service provider: EmailOctopus

Unlike more marketing-first ESPs, EmailOctopus is a straightforward tool to build lists and launch email campaigns. Read The Content Technologist review

The human cache never fully clears

The human cache never fully clears

Viral metaphors are callous in the after-era.

Grading competitive content performance: A quantitative scorecard for website publishers

Grading competitive content performance: A quantitative scorecard for website publishers

To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.

A/V club for the autodidact content creator: Descript review

A/V club for the autodidact content creator: Descript review

Descript is like Canva for video and podcasting: a plug-and-play recording and editing tool that can make a DIY experiment look semi-professional.

Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs

Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs

Measuring for eyeballs is for chumps. Especially if you care about content.

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