Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

361 posts

Grading competitive content performance: A quantitative scorecard for website publishers

To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.

A/V club for the autodidact content creator: Descript review

Descript is like Canva for video and podcasting: a plug-and-play recording and editing tool that can make a DIY experiment look semi-professional.

Analytics

Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs

Measuring for eyeballs is for chumps. Especially if you care about content.

Strategy

How do keyword research tools generate their data?

How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.

Prove your content's value! Measuring pillar performance

Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.

Finally I found an Evernote replacement: Craft docs review

Craft is a note-taking app built for digital creators, making structured content annotations and links among notes a snap. Read The Content Technologist review.