structured content

How do you apply structure to creative work? These articles explore information architecture, markup, metadata and other structures that we need to consume and find content online.

Latest stories

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information architecture

What happens when your UX opinions shift: Considering IA and menu design

No matter how you design your navigation, no matter the testing you’ve executed, no matter the data you’ve relied on, some user will insist that you designed your menu wrong.

Search & Discovery

A curious and innovative approach to entity optimization: Clearscope review

Clearscope enables SEO-focused content creators to understand the exact words and phrases that Google uses to build its entities. Read The Content Technologist's review of Clearscope.

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