structured content

How do you apply structure to creative work? These articles explore information architecture, markup, metadata and other structures that we need to consume and find content online.

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information architecture

In-line linking and our intentional web

Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.

The ultimate guide to better branded SEO in only 5 steps

Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.

web

The tyranny of the landing page

"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.