Strategy

Audience research, digital channel evaluation, brainstorming and ideation, competitive positioning, information architecture, developing pillars, defining success, writing briefs, big thinking about content’s purpose, and the expertise/proof needed to create great content.

77 posts

Intellectual property as performance content: Why has the metaCurse imprisoned Spider-Man?

Intellectual property as performance content: Why has the metaCurse imprisoned Spider-Man?

As tension in the entertainment industry rises, studios are turning to canonical stories to guarantee ticket sales. But does identifiable content always mean good content?

A UX mind-shift for website publishing: Consider reader experience

A UX mind-shift for website publishing: Consider reader experience

In the rising world of automation and content proliferation, where search engines are already experimenting with embedding generative AI in their results, how do creators and businesses stand out? Reader experience may just hold the answer.

Keep brands weird: The research framework for exceptional data-driven content

A diagram of the Content Research Framework, showing categories of self-collected and co-collected insights.

If you’re feeding yourself the same inputs as everyone else, you run the risk of homogenous, bland, boring content. This content research framework will help you find the right data.

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.

Parrots are not stochastic and neither are you

Collage of parrots and mathematical formulas by Arikia Millikan

Like humans, parrots comprehend. They understand options and make choices based on comprehension. While the stochastic output of an LLM can seem like an entity deciding or exercising creative thought patterns, it’s just an algorithm running on a computer.

How to mine good insights from negative feedback for content strategy

Kyle and Stan look on as Cartman wears a box over his head on South Park.

Customer feedback has become a precious commodity for content marketers. The lessons ecommerce vendors are learning from reviews apply to any online content business. It's time to listen to your customer feedback.

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