Strategy
Audience research, digital channel evaluation, brainstorming and ideation, competitive positioning, information architecture, developing pillars, defining success, writing briefs, big thinking about content’s purpose, and the expertise/proof needed to create great content.
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Intellectual property as performance content: Why has the metaCurse imprisoned Spider-Man?
A UX mind-shift for website publishing: Consider reader experience
Keep brands weird: The research framework for exceptional data-driven content
On iteration: Why digital business folks and content producers don’t always see eye-to-eye
Parrots are not stochastic and neither are you
How to mine good insights from negative feedback for content strategy