Search & Discovery

Everything we've ever written about navigation, information architecture, and structuring content.

Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.

Instead of trucks and newsstands, in 2024 we have web- and social network-based aggregator systems that pipe content directly to consumers via software. Navigating algorithmic distribution is a necessary challenge. Here are some tips.

With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.

Understanding predictive modeling can help you play moneyball temporarily, but it doesn’t scale as anticipated. And the scientific method completely falls apart when applied to the chaos of the internet. Here's why.

A reflection on the meaning of good content, as defined by Google — for better or worse.