Search & Discovery

Gifs have changed conversation and online communication. Here's how to optimize for the most popular gif search engine, Giphy.

RankScience is an A/B testing tool for SEO snippets and structure. Read The Content Technologist review.

In SEO, entities are the “topic clouds” or holistic concepts that surround a keyword. Entity optimization is both extremely simple and maddeningly complex. Learn about entity optimization.

Clearscope enables SEO-focused content creators to understand the exact words and phrases that Google uses to build its entities. Read The Content Technologist's review of Clearscope.

Every six months or so, I’ll give you an update on the tools I’m using for my consulting business. Here’s what I’m using right now.

Content analytics are unnecessarily complex. Business leaders don't understand them. Learn a better way to harness your data.