Search & Discovery

SEMRush is a popular low-cost SEO software that gathers ranking, link and keyword data. Read The Content Technologist review.

A review of content intelligence software MarketMuse, compared with similar software Ceralytics and ClearScope.

Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?

Naming anything is a risk. What if you use the wrong word? What if someone questions your name? What if your name takes on a life of its own?

Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.

In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.