Search & Discovery

Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?

Queries with COVID-related terms are either being managed directly by people or they’re processed by a separate algorithm. Let's explore.

SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.

In marketing analytics, we look at rates all the time: bounce rates, conversion rates, clickthrough rates. Rates represent two absolute numbers compared, one number relative to another. We can provide context for those rates and use them to tell a defined story.

Clean pajamas are better than dirty pajamas. Try these content strategy, UX and SEO maintenance tasks to get you through hard times.

What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.