Search & Discovery

76 posts

Does your website actually need a blog?

Does your website actually need a blog?

Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?

How coronavirus crisis affected SEO marketing content

How coronavirus crisis affected SEO marketing content

Queries with COVID-related terms are either being managed directly by people or they’re processed by a separate algorithm. Let's explore.

Audience research for the 2020s: SparkToro review

Audience research for the 2020s: SparkToro review

SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.

Content laundry tasks for when you're not feeling up to much else

Content laundry tasks for when you're not feeling up to much else

Clean pajamas are better than dirty pajamas. Try these content strategy, UX and SEO maintenance tasks to get you through hard times.

My website redesign research process

My website redesign research process

What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.

How do you write a good meta description?

How do you write a good meta description?

Meta descriptions significantly impact user behavior. They encourage users to read your website. Here are some guidelines for better metas.

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