research

What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining

Queries with COVID-related terms are either being managed directly by people or they’re processed by a separate algorithm. Let's explore.

SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.

What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.

SEMRush is a popular low-cost SEO software that gathers ranking, link and keyword data. Read The Content Technologist review.

A review of content intelligence software MarketMuse, compared with similar software Ceralytics and ClearScope.