optimization

Latest stories

81 posts

Production

How I write and optimize each issue of The Content Technologist

A detailed description of my writing and optimization process, along with how it relates to my freelance business strategy

information architecture

How to develop a tagging system for Ghost (or any other CMS)

Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.

Can content personalization algorithms satisfy the multitudes of personal taste?

When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.

Strategy

Breaking down web content personalization tactics

How content personalization systems actually work in 2021

Analytics

Commonly misread metrics: Time on page, session duration and engaged time

Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.

newsletter-archive

CT No.89: Would I lie to you?

8.5.21: Build trust with your web content + links.