optimization

For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.

Measuring for eyeballs is for chumps. Especially if you care about content.

Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.

2021 reflections and 2022 resolutions

What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.

Why "this is" is uninspired writing, despite its popularity in the newsletterverse.