marketing

59 posts

In the tradition of other semi-informative line graphs: Pinterest Trends review

In the tradition of other semi-informative line graphs: Pinterest Trends review

Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?

The 5-step SEO and content website health check

The 5-step SEO and content website health check

Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.

How to measure content performance without traffic metrics like pageviews or sessions

How to measure content performance without traffic metrics like pageviews or sessions

Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?

An enterprise platform for obsessive content and design testing: VWO review

An enterprise platform for obsessive content and design testing: VWO review

VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.

The best-looking forms and data collection on the internet: Typeform review

The best-looking forms and data collection on the internet: Typeform review

Typeform makes really good-looking forms without iFrames. Read The Content Technologist review.

If Likes are gone, what you should measure on Instagram?

If Likes are gone, what you should measure on Instagram?

How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.

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