how algorithms work

Queries with COVID-related terms are either being managed directly by people or they’re processed by a separate algorithm. Let's explore.

In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.

Language processing formulas break complex text down into component parts and assign meaning, identifying the statistical likelihood that one word or another will occur in relation to another.

In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.

You're right to be skeptical of organic search algorithms. But it's also helpful to have an awareness of their very human characteristics. Here's how search and content algorithms work, broken down for the non-experts.

Morningscore provides entry- to intermediate-level SEO analysis and tracking functionality, assigning websites a score based on organic search rankings and visibility. Read The Content Technologist review.