essays

Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.

170 posts

What's more trustworthy: Garbage language or a Google algorithm?

What's more trustworthy: Garbage language or a Google algorithm?

Should we all chill out about workplace culture jargon and focus on decoding the algorithms that make our lives weird?

How do you write a good meta description?

How do you write a good meta description?

Meta descriptions significantly impact user behavior. They encourage users to read your website. Here are some guidelines for better metas.

Language processing formulas and algorithms for the non-mathematically oriented

Language processing formulas and algorithms for the non-mathematically oriented

Language processing formulas break complex text down into component parts and assign meaning, identifying the statistical likelihood that one word or another will occur in relation to another.

Should you trust AI to write your content?

Should you trust AI to write your content?

What we call “artificial intelligence” or “AI” is a generalized term for machine learning and natural language processing. How does AI compare to human writers?

Best practices for content-driven email in 2020

Best practices for content-driven email in 2020

Here’s what I tell clients and people who want to learn more about writing an email newsletter.

What will Quibi's content innovation be?

What will Quibi's content innovation be?

Quibi has Kermit the Frog dreams of content revolutions.

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