conversation

Storytelling, sales strategies, and trust signals from a cocktail bar at the forefront of the mixology trend

What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining

“I’m giving the audience what they want,” says every media executive I’ve ever met or seen speak, in one way or another. But during the COVID-19 pandemic, our news habits shifted.

Should we all chill out about workplace culture jargon and focus on decoding the algorithms that make our lives weird?

Here’s what I tell clients and people who want to learn more about writing an email newsletter.

Naming anything is a risk. What if you use the wrong word? What if someone questions your name? What if your name takes on a life of its own?