Content Strategy

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.

Today I have to talk about my neighborhood and my city and how police killed a man while he pleaded for his life and his neighbors pleaded for his life.

Clean pajamas are better than dirty pajamas. Try these content strategy, UX and SEO maintenance tasks to get you through hard times.

What stories do we tell ourselves when we have no idea what the ending will be?

In optimization school, we are explicitly told not to optimize toward Quality Score. We are told to optimize toward conversions, or conversion rate, taking into account cost-per-conversion. But really, we are optimizing toward profit.

What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.