content intelligence

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.

What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining

Do you want to listen to different kinds of artists on Spotify and simultaneously raise a middle finger to systemic racism? Here's how.

Queries with COVID-related terms are either being managed directly by people or they’re processed by a separate algorithm. Let's explore.

A review of content intelligence software MarketMuse, compared with similar software Ceralytics and ClearScope.

Language processing formulas break complex text down into component parts and assign meaning, identifying the statistical likelihood that one word or another will occur in relation to another.