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consulting

11 posts from consulting See another: essays, the business of content, web
Paper with line graph drawn on it; x-axis is "sucking" to "not sucking," and y-axis is "the past" to "the future."
September 29, 2023 by natasha in Administration

Building systems for replicable project success

Freelancing gets a bad reputation because of its infamous feast-and-famine cycles that can make even the most resilient among us feel anxious. One way to not only survive, but thrive is to build repeatable, scalable systems that position you as the unequivocal expert in your field.

Spotlight Strategy

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.