the business of content

The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.

111 posts

AI-generated content and the end of creative hacks

AI-generated content and the end of creative hacks

In summer 2019, Chase announced that content created by AI performed better than that created by people. How will this change the digital content strategy?

The 7 docs you'll need to onboard a new content or marketing technology

The 7 docs you'll need to onboard a new content or marketing technology

If you're onboarding new marketing software, I recommend creating some materials to mitigate that WTF moment your team is going to have when they open their new tool.

What is a content technologist?

What is a content technologist?

A content technologist helps businesses and individuals understand the tools and services they need to create, manage, distribute and evaluate their content in the digital marketplace. Read more about what a content technologist does.

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