The Content Technologist

audience

Audience development is crucial in the age of bespoke, niche subscriber-oriented content. Below, find the most recent reviews, essays and guides about audience.

Latest stories

52 posts
Audience & UX

The case for better chatbots: Twyla review
The case for better chatbots: Twyla review

Twyla is an AI-driven chat and conversational design tool. Read The Content Technologist review.

Search & Discovery

Tracking the conversation: MediaCloud review
Tracking the conversation: MediaCloud review

MediaCloud is a research tool to help journalists, marketers and content developers understand how media covers a topic over time. Read The Content Technologist review.

Analytics

Building better editorial calendars with content data stories
Building better editorial calendars with content data stories

Content analytics are unnecessarily complex. Business leaders don't understand them. Learn a better way to harness your data.

Audience & UX

Want to build content and marketing personalization that doesn't annoy your customers? Start here.
Want to build content and marketing personalization that doesn't annoy your customers? Start here.

The best writing advice I’ve been given is: write what you want to read. It’s the same with personalized marketing: Personalize how you’d like to receive your personalization.

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Occasional insights about the theory, practice, business, and craft of digital content, written by Deborah Carver.

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