Audience & UX

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How to own the butt rock conversation

Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.

Mixology and trust signals: What my server gig taught me about tech marketing

Storytelling, sales strategies, and trust signals from a cocktail bar at the forefront of the mixology trend

Blending into the professional online community scene

Seeking professional communities that are going to last through to the next decade and fit with my business lifestyle.

A guide to all reviews on The Content Technologist

Reviews in The Content Technologist cover a lot of ground – from SEO power suites to email service providers to prosumer shortcut tools. Here's everything we've ever reviewed, organized by category.

4 common content engagement analytics patterns that shed light on the lurkers

Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.

Intentional and logical survey and audience data collection: KoBo Toolbox

KoBo Toolbox's robust survey platform is free to use for all as a data collection tool, optimized for many devices and environments.