Audience & UX

Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.

Why "this is" is uninspired writing, despite its popularity in the newsletterverse.

Powered by Hollywood's priorities of intellectual property rather than Silicon Valley's focus on user experience and innovation, the shifts in smart tv interfaces are palpably different than those on a desktop. Here's how prominent film-focused channels stand up.

How do you show your audiences and search engine algorithms that your website is worth believing, quoting, showing up at the top of search results? Through trust signals.

I've made big changes to my tech stack in 2021. Check out what I'm using this year.

Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.