Audience & UX

Naming anything is a risk. What if you use the wrong word? What if someone questions your name? What if your name takes on a life of its own?

Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.

VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.

Typeform makes really good-looking forms without iFrames. Read The Content Technologist review.

In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.

How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.