Audience & UX

79 posts

The only SEO/UX/web writing tip you need

The only SEO/UX/web writing tip you need

Naming anything is a risk. What if you use the wrong word? What if someone questions your name? What if your name takes on a life of its own?

The 5-step SEO and content website health check

The 5-step SEO and content website health check

Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.

An enterprise platform for obsessive content and design testing: VWO review

An enterprise platform for obsessive content and design testing: VWO review

VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.

The best-looking forms and data collection on the internet: Typeform review

The best-looking forms and data collection on the internet: Typeform review

Typeform makes really good-looking forms without iFrames. Read The Content Technologist review.

The problem with Authority in SEO

The problem with Authority in SEO

In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.

If Likes are gone, what you should measure on Instagram?

If Likes are gone, what you should measure on Instagram?

How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.

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