audience interaction

We create content to build community with our audiences. Find tips and tricks for reaching your audience, whether you're a publisher, marketer or another content professional.

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54 posts

Mixology and trust signals: What my server gig taught me about tech marketing

Storytelling, sales strategies, and trust signals from a cocktail bar at the forefront of the mixology trend

Blending into the professional online community scene

Seeking professional communities that are going to last through to the next decade and fit with my business lifestyle.

A guide to all reviews on The Content Technologist

Reviews in The Content Technologist cover a lot of ground – from SEO power suites to email service providers to prosumer shortcut tools. Here's everything we've ever reviewed, organized by category.

Intentional and logical survey and audience data collection: KoBo Toolbox

KoBo Toolbox's robust survey platform is free to use for all as a data collection tool, optimized for many devices and environments.

First-party audience data collection 101: 5 methods to wrangle your owned data

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.

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CT No. 70: Everyone’s invited to the first-party data party

1/21: First-party data collection 101, a free-to-use robust survey tool; and great stats on news consumption and audience trust.