Analytics

Today I have to talk about my neighborhood and my city and how police killed a man while he pleaded for his life and his neighbors pleaded for his life.

Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?

SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.

In marketing analytics, we look at rates all the time: bounce rates, conversion rates, clickthrough rates. Rates represent two absolute numbers compared, one number relative to another. We can provide context for those rates and use them to tell a defined story.

“I’m giving the audience what they want,” says every media executive I’ve ever met or seen speak, in one way or another. But during the COVID-19 pandemic, our news habits shifted.

Shortly after the start of the COVID-19 pandemic, web traffic plunged. This post summarizes traffic trends at the beginning of the first lockdown.