A resource for content professionals working in the age of algorithms

CT No.260: News has no memory

For humans bearing the burden of memory, a tightly written news recap feels incredibly thin. A video is too much. Little exists in between.

288 posts

Notion review revisited: The $10B tool that bet on desktop-centricity and the left-hand nav

Notion's role in the 2024 notetaking and project management landscape.

Our 2024 tech stack: Back to basics

Our 2024 tech stack: Back to basics

Our tool stack for everything from contact management to contracts and invoices to DIY content production.

CPU No.10: Evaluating remnants of 20th century media-making techniques

Workshops, measurement, metrics, copyright, and holistic vs. programmatic media

What is the Gestalt in programmatically engineered content?

What is the Gestalt in programmatically engineered content?

It doesn't matter how well or efficiently your content workflow is designed because no one ever sees it; it matters how customers perceive the output of your product and your brand. The Gestalt, or the whole, is the brand, not the individual post.

Making impressions a thing of the past: Grounding your content performance data in reality

Making impressions a thing of the past: Grounding your content performance data in reality

Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.

Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability

Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability

Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.

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