The Content Technologist (Page 37)

A resource for content professionals working in the age of algorithms

AI & Algorithms

Baby's umpteenth tradeshow: How the news publishing industry is surfing the AI tide

What I heard and did not hear at ONA

Downtown Chicago, featuring the Chicago Tribune.

Featured stories

AI & Algorithms

Baby's umpteenth tradeshow: How the news publishing industry is surfing the AI tide

What I heard and did not hear at ONA

the business of content

How to set strategic priorities in an extended crisis

An email subject line: "Bloomberg - ICE kills US citizen"

You have more personal power than you think.

AI & Algorithms

How does AI make sense of language?

A late 2025 series aiming to break down the technologies that underpin generative AI, Large Language Models, Natural Language Understanding, and Information Retrieval. Featuring absolutely no math, minimal technical jargon, and lots of pop culture.

essays

Disambiguation, sliding doors, hallucinations, and madeleines: How transformers process, clarify, and produce language

Transformers take static vector embeddings, which assign single values to every token, and expand their context, nearly simultaneously as they process the context of every other word in the sentence. But who cares, let's listen to a pop song!

Search & Discovery

The front door to discovery: How natural language processing is the key to visibility in LLMs

a house with a white picket fence with a leafy fall lawn

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.

Strategy

A digression on trust: Slop blogs and the accomplished UX strategist who doesn't exist

Are attractive websites more likely to trick experienced content strategists?

Latest stories

286 posts

Production

Coronavirus-era clichés to use and avoid

As a close-reader-by-trade, I’ve found myself analyzing the phrases and clichés of the coronavirus crisis. Let's reflect on the early COVID-19 cliches.

Marketing analytics v. biology

In marketing analytics, we look at rates all the time: bounce rates, conversion rates, clickthrough rates. Rates represent two absolute numbers compared, one number relative to another. We can provide context for those rates and use them to tell a defined story.

Search & Discovery