Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

362 posts

newsletter

CT No.76: Platform like a content professional

4.8.21: How to choose your content platform whether you're a creator or an enterprise business and a new Google Reader, kindof

Search & Discovery

How to own the butt rock conversation

Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.

CT No.75: If you want butt rock, you got it.

2/25/21: An exploration of search results via one of white middle America's most mediocre exports

The Business of Content

The 10 dimensions of evaluating the B2B media landscape

B2B media is having a moment. Consider these 10 dimensions when checking out new B2B media sources.

newsletter

CT No.74: The not-yet-wild world of B2B media

2/18/21: Evaluating B2B media dimensions, plus links on consentful tech and media workplaces.

Audience & UX

Mixology and trust signals: What my server gig taught me about tech marketing

Storytelling, sales strategies, and trust signals from a cocktail bar at the forefront of the mixology trend