Deborah Carver

There's no point in denying it—the social media landscape has undergone some significant changes. Here's what we're doing to shift our strategy and stay in the game.

It’s the annual “here’s how I build content and research client work” tool stack issue. Peep The Content Technologist's tool stack in 2023.

You can never truly own words, but you may have anxiety about feeding your web-based writing to the robots. While no content is entirely immune from plagiarism, options for reducing AI mimicry have their own pros and cons.

Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.

Machine-generated language can get you started, but the qualities that make writing resonant with audiences require a human touch. That’s where you come in, content strategist.

As we exit 2022 and enter into our new world of "generative AI," I recommend establishing a new framework for content evaluation: The Wahlburgers–First Cow continuum.