Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.
Transformers take static vector embeddings, which assign single values to every token, and expand their context, nearly simultaneously as they process the context of every other word in the sentence. But who cares, let's listen to a pop song!
The first step in natural language processing is creating word-numbers, represented as points in space. If this confuses you, you're not alone. Keep reading.
How to understand tokens and vector embeddings, for word people.
Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues.
Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues. While we can't understand the full equation, we can see how building blocks create common patterns in how current algorithms process language.
Infrastructure, no matter how solid or planned or continuously improved, gets messy. Observing humanity in July feels like the ultimate UX research experiment.
Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues. While we can't understand the full equation, we can see how building blocks create common patterns in how current algorithms process language.
Infrastructure, no matter how solid or planned or continuously improved, gets messy. Observing humanity in July feels like the ultimate UX research experiment.
July is prime chart-making season. July 2025 is one more chartmaking season that will not be powered by artificial intelligence, and here's why.
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.