Search & Discovery

Latest stories

76 posts

Google Analytics 4: What content strategists and analysts need to know

Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.

Banner ads, user experience and core web vitals

Navigating the bad banner ads of old recipe websites

Analyzing Google's auto-complete data: Answer the Public review

Answer the Public is a freemium content research tool that generates Google's auto-complete terms. Discover the added context it can provide.

The best freemium SaaS interactive data viz tool: Flourish review

The freemium data visualization tool Flourish offers a solution for independent data visualizers and enterprise teams alike. Here's my review.

Strategy

How do Americans research topics like Facebook and Google censorship?

How to people Google whether Google censors them? Read some research and data viz about folk theories of algorithms.

The content intelligence conundrum: Why AI alone won't fix your content problem

These search results taste stale. TL;DR you can't optimize content without human originality.