Search & Discovery

76 posts

A/B testing for better search visibility: Rank Science review

A/B testing for better search visibility: Rank Science review

RankScience is an A/B testing tool for SEO snippets and structure. Read The Content Technologist review.

What is entity optimization in SEO content?

What is entity optimization in SEO content?

In SEO, entities are the “topic clouds” or holistic concepts that surround a keyword. Entity optimization is both extremely simple and maddeningly complex. Learn about entity optimization.

A curious and innovative approach to entity optimization: Clearscope review

A curious and innovative approach to entity optimization: Clearscope review

Clearscope enables SEO-focused content creators to understand the exact words and phrases that Google uses to build its entities. Read The Content Technologist's review of Clearscope.

Building better editorial calendars with content data stories

Building better editorial calendars with content data stories

Content analytics are unnecessarily complex. Business leaders don't understand them. Learn a better way to harness your data.

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