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Search & Discovery

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Analytics

A/B testing for better search visibility: Rank Science review
A/B testing for better search visibility: Rank Science review

RankScience is an A/B testing tool for SEO snippets and structure. Read The Content Technologist review.

AI & Algorithms

What is entity optimization in SEO content?
What is entity optimization in SEO content?

In SEO, entities are the “topic clouds” or holistic concepts that surround a keyword. Entity optimization is both extremely simple and maddeningly complex. Learn about entity optimization.

AI & Algorithms

A curious and innovative approach to entity optimization: Clearscope review
A curious and innovative approach to entity optimization: Clearscope review

Clearscope enables SEO-focused content creators to understand the exact words and phrases that Google uses to build its entities. Read The Content Technologist's review of Clearscope.

Search & Discovery

Building better editorial calendars with content data stories
Building better editorial calendars with content data stories

Content analytics are unnecessarily complex. Business leaders don't understand them. Learn a better way to harness your data.

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Occasional insights about the theory, practice, business, and craft of digital content, written by Deborah Carver.

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