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104 posts

CT No.233: Adamantium skeleton

The storytelling tradition of SEO strategies and annual reports

CT No.232a: It's time to send the correct link.

In many email clients, that Spotify embed didn't work (although they work fine if you view in browser. But if you don't want to work even that hard, here are the playlists as boring regular links instead. * Best songs of 2024 * Christmas Goodies Have a lovely

CT No.231: Call me a square

We must remember: the internet is optimized to make us angry. But, begrudgingly, I kinda like LinkedIn.

How to plan content and forecast its impact

How to plan content and forecast its impact

You can't predict the future, especially in publishing. You never know exactly which pieces of content will be hits and which will be a waste of time and money. But you can, as the finance folks have taught us, forecast your impact.

CT No.230: Forecasting content impact

A step-by-step method to proving the value of your 2025 content plans

CT No. 228: Candy corn, peanut butter cups, Milky Ways, and Smarties

How to use a measurement model to understand the effectiveness of content

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