CT No.240: Mad inconvenient infrastructure
Infrastructure, no matter how solid or planned or continuously improved, gets messy. Observing humanity in July feels like the ultimate UX research experiment.
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CT No.239: Please automate the tedious part for me
July is prime chart-making season. July 2025 is one more chartmaking season that will not be powered by artificial intelligence, and here's why.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
CT No.237: Trust issues
Are attractive websites more likely to trick experienced content strategists?
CT No.236: Hold out your back, time to impress
The Content Technologist gets a brand new dress and (finally!) adds commenting on posts
CT No.234: How SEO ends
Don't ever tell anybody anything. If you do, you'll end up missing everybody.
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