CT No.231: Call me a square
We must remember: the internet is optimized to make us angry. But, begrudgingly, I kinda like LinkedIn.
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How to plan content and forecast its impact
You can't predict the future, especially in publishing. You never know exactly which pieces of content will be hits and which will be a waste of time and money. But you can, as the finance folks have taught us, forecast your impact.
CT No.230: Forecasting content impact
A step-by-step method to proving the value of your 2025 content plans
CT No. 228: Candy corn, peanut butter cups, Milky Ways, and Smarties
How to use a measurement model to understand the effectiveness of content
CT No.227: Understanding content's effectiveness, no matter the business model
How to prove your content's value to your business
CT No.225: Your inner quant wants to shine, I swear
Everything from our archives about measuring content.
CT No.236: Hold out your back, time to impress
The Content Technologist gets a brand new dress and (finally!) adds commenting on posts
CT No.234: How SEO ends
Don't ever tell anybody anything. If you do, you'll end up missing everybody.
CT No.76 [rerun]: Platform like a professional
How to choose a content business model and platform software
CT No.233: Adamantium skeleton
The storytelling tradition of SEO strategies and annual reports
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