The Content Technologist

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CT No.230: Forecasting content impact

A step-by-step method to proving the value of your 2025 content plans

newsletter

CT No. 228: Candy corn, peanut butter cups, Milky Ways, and Smarties

How to use a measurement model to understand the effectiveness of content

newsletter

CT No.227: Understanding content's effectiveness, no matter the business model

How to prove your content's value to your business

newsletter

CT No.225: Your inner quant wants to shine, I swear

Everything from our archives about measuring content.

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CT No.224: Wherefore we blog

Revisiting why and how we blog

newsletter

CT No.223: Is your website a Wal-Mart or the Chrysler Building?

That ain't Lake Minnetonka.

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Occasional insights about the theory, practice, business, and craft of digital content, written by Deborah Carver.

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