measurement

Assessing content performance, metrics and dimensions, determining KPIs and OKRs, the nuances of measuring content performance and audience behavior, assessing content groupings, writing reports that get results, and creating analytics dashboards.

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Analytics

An enterprise platform for obsessive content and design testing: VWO review

VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.

Analytics

If Likes are gone, what you should measure on Instagram?

How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.

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