how algorithms work

Content algorithms are complicated. It's time to break them down so everyone can understand them. Read these stories to learn how algorithms work.

41 posts

SEO basics for 2020: What Google's BERT update means for content creators

SEO basics for 2020: What Google's BERT update means for content creators

BERT supposedly affects up to 10% of all search queries. It may have affected legacy news websites quite a bit. If you have a large content-driven website, you may have seen a change. Read more about how changes from BERT may affect your website and content business.

How to optimize gifs on Giphy

How to optimize gifs on Giphy

Gifs have changed conversation and online communication. Here's how to optimize for the most popular gif search engine, Giphy.

What is entity optimization in SEO content?

What is entity optimization in SEO content?

In SEO, entities are the “topic clouds” or holistic concepts that surround a keyword. Entity optimization is both extremely simple and maddeningly complex. Learn about entity optimization.

A curious and innovative approach to entity optimization: Clearscope review

A curious and innovative approach to entity optimization: Clearscope review

Clearscope enables SEO-focused content creators to understand the exact words and phrases that Google uses to build its entities. Read The Content Technologist's review of Clearscope.

Astrology memes and algorithms

Astrology memes and algorithms

Why do we find astrology so interesting in the age of algorithms? We have a theory.

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