how algorithms work

BERT supposedly affects up to 10% of all search queries. It may have affected legacy news websites quite a bit. If you have a large content-driven website, you may have seen a change. Read more about how changes from BERT may affect your website and content business.

Gifs have changed conversation and online communication. Here's how to optimize for the most popular gif search engine, Giphy.

In SEO, entities are the “topic clouds” or holistic concepts that surround a keyword. Entity optimization is both extremely simple and maddeningly complex. Learn about entity optimization.

Clearscope enables SEO-focused content creators to understand the exact words and phrases that Google uses to build its entities. Read The Content Technologist's review of Clearscope.

Why do we find astrology so interesting in the age of algorithms? We have a theory.