essays

Naming anything is a risk. What if you use the wrong word? What if someone questions your name? What if your name takes on a life of its own?

Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.

Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?

Let’s consider the bits of content that make our world delightful and useful — the top 12 innovations in content tech from 2010-2019.

In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.

You're right to be skeptical of organic search algorithms. But it's also helpful to have an awareness of their very human characteristics. Here's how search and content algorithms work, broken down for the non-experts.