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Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.

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170 posts

The Business of Content

Facebook, media effects on body image, and the future of in-house behavioral research

Why the WSJ and whistleblower testimony on Facebook feels extraordinarily disingenuous

AI & Algorithms

Not so good, better, best: Content personalization examples in email, entertainment & news apps

What does personalized content actually look like in 2021? Check out these good-better-best examples of personalization.

AI & Algorithms

Can content personalization algorithms satisfy the multitudes of personal taste?

When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.

AI & Algorithms

Breaking down web content personalization tactics

How content personalization systems actually work in 2021

The Business of Content

Badass ideas for your pitch deck: Knock your web content out of the park

What can brands and media companies do to stay on top of it? Try these nine leading-edge ideas for your digital strategy.

Analytics

Commonly misread metrics: Time on page, session duration and engaged time

Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.

essays

Latest stories

Facebook, media effects on body image, and the future of in-house behavioral research

Not so good, better, best: Content personalization examples in email, entertainment & news apps

Can content personalization algorithms satisfy the multitudes of personal taste?

Breaking down web content personalization tactics

Badass ideas for your pitch deck: Knock your web content out of the park

Commonly misread metrics: Time on page, session duration and engaged time

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