How to set strategic priorities in an extended crisis
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content strategy
62 posts from content strategy
Disambiguation, sliding doors, hallucinations, and madeleines: How transformers process, clarify, and produce language
Transformers take static vector embeddings, which assign single values to every token, and expand their context, nearly simultaneously as they process the context of every other word in the sentence. But who cares, let's listen to a pop song!
Tokens and vector embeddings: The first steps in calculating semantics for LLMs
The first step in natural language processing is creating word-numbers, represented as points in space. If this confuses you, you're not alone. Keep reading.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
How SEO ends
Perpetuated primarily by startups hungry for users and the entrepreneurial agencies and thought leaders who serve them, bad data begets worse expectations. Rapid rocketship visibility graphs imply that business results will follow—almost never the case long-term.
The facts of lore: What happens when the most reputable information on the internet is about fiction?
Sometimes, mid-planning, you'll hear something like, "We have to build out an entirely new content campaign that doesn't fit into our existing plan or budget because Wolverine is Canadian and his skeleton is infused with adamantine."
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
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