You can't predict the future, especially in publishing. You never know exactly which pieces of content will be hits and which will be a waste of time and money. But you can, as the finance folks have taught us, forecast your impact.
Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.
Through style, we embroider our brand into our organization's words and appearances, choosing what to enforce, what to highlight, and what to leave behind in the back closet, out of the spotlight.
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
