Tokens and vector embeddings: The first steps in calculating semantics for LLMs
The first step in natural language processing is creating word-numbers, represented as points in space. If this confuses you, you're not alone. Keep reading.
content design
55 posts from content design
When words and math collide: Old-school tried and true language processing algorithms
Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues.
The front door to discovery: How natural language processing is the key to visibility in LLMs
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
How to plan content and forecast its impact
You can't predict the future, especially in publishing. You never know exactly which pieces of content will be hits and which will be a waste of time and money. But you can, as the finance folks have taught us, forecast your impact.
Two tools—one automated, one human—to guide content style across any organization
Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.
What is style in digital content?
Through style, we embroider our brand into our organization's words and appearances, choosing what to enforce, what to highlight, and what to leave behind in the back closet, out of the spotlight.
Notion review revisited: The $10B tool that bet on desktop-centricity and the left-hand nav
Notion's role in the 2024 notetaking and project management landscape.
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