The Business of Content

The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.

66 posts

Content pillars: The next evolution of impactful branded content strategy

Content pillars: The next evolution of impactful branded content strategy

If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.

Distributed authority, decentralized autonomy

Distributed authority, decentralized autonomy

Despite all the clever acronyms and contracts (DAOs) and public meetings and charters (Minneapolis), what appears to be distributed power is actually concentrated in the hands of the few who have wealth and privilege.

Facebook, media effects on body image, and the future of in-house behavioral research

Facebook, media effects on body image, and the future of in-house behavioral research

Why the WSJ and whistleblower testimony on Facebook feels extraordinarily disingenuous

Badass ideas for your pitch deck: Knock your web content out of the park

Badass ideas for your pitch deck: Knock your web content out of the park

What can brands and media companies do to stay on top of it? Try these nine leading-edge ideas for your digital strategy.

My 2021 tech stack: Robust audience research and a slick SEO toolkit

A stack of flapjacks with fruit on top.

I've made big changes to my tech stack in 2021. Check out what I'm using this year.

Basecamp and the politics of software

Basecamp and the politics of software

Basecamp has long been the low-cost project management (PM) software of choice for nonprofits and small businesses. Why is it in the spotlight now?

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