The Business of Content

What I heard and did not hear at ONA

Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.

With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?

How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?

There’s a lot of online chatter on the new platform-driven internet, the rise of AI, and what all that means for the future. With techno-optimists and legacy media failing to understand what’s actually going on, maybe it’s time to create the internet we really want.

Freelancing gets a bad reputation because of its infamous feast-and-famine cycles that can make even the most resilient among us feel anxious. One way to not only survive, but thrive is to build repeatable, scalable systems that position you as the unequivocal expert in your field.