Audience & UX

79 posts

First-party audience data collection 101: 5 methods to wrangle your owned data

First-party audience data collection 101: 5 methods to wrangle your owned data

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.

CT No. 70: Everyone’s invited to the first-party data party

CT No. 70: Everyone’s invited to the first-party data party

1/21: First-party data collection 101, a free-to-use robust survey tool; and great stats on news consumption and audience trust.

Gathering audience data from your content

Gathering audience data from your content

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

What do the Capitol riots say about our storytelling and media practices?

What do the Capitol riots say about our storytelling and media practices?

Our culture needs to reconsider -- deeply, honestly -- the economics and standards of the content and media environment.

Faraway, so close! Gather proximity chat review

Faraway, so close! Gather proximity chat review

For those of us suffering from digital and social distance fatigue: Gather proximity chat is here to save the day.

Just show me what you did real quick: Loom review

Just show me what you did real quick: Loom review

Loom records video and audio of your screen and is primarily used for software demonstration. Read The Content Technologist review.

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